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Changing Lives Through Football – and throughout COVID Changing Lives Through Football – and throughout COVID

Changing Lives
Through Football -
and throughout COVID

Premier League Primary Stars now reaches over 84% of primary schools in England and Wales. The programme drives unique learning experiences into the classroom and beyond by using the appeal of professional football clubs and players to inspire children to learn, be active and develop the values and skills crucial to success in school and later life. The Premier League Primary Stars website for teachers, pupils and families features a wealth of curriculum-linked resources and inspirational films.

We have driven engagement through a comprehensive marketing and communications strategy and a reward and recognition scheme, including money-can’t-buy opportunities with the Premier League.

Our recent campaigns have supported the Premier League’s headline campaigns, including No Room for Racism and Rainbow Laces, focusing on anti-discrimination and wellbeing, allowing pupils to hear football players’ own stories and prompting discussion around these important themes.

When COVID-19 closed schools and led to the majority of pupils learning from home, we worked hard to act quickly and created a new home learning hub to support schools and families, offering fun activities and weekly challenges set by a host of familiar faces for use at home or at school. We also launched a wellbeing campaign to help pupils to cope with change and adjust to a return to school.

90% of teachers feel that the programme has increased their pupils’ demonstration of at least one key life value, with resilience, determination and self-esteem coming out top.

‘The biggest advantages of the programme are that it is a free resource, it has the appeal to children who are football fans, it gives them goals, and offers a variety of activities to suit different types of learners.’
Premier League Primary Stars teacher


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