We created a poetry competition for the Premier League in partnership with the National Literacy Trust for pupils aged 5–11 based on the theme of Resilience, giving them and their school a chance to win amazing prizes. Over 750 schools took part, submitting over 25,000 poems.
In support of the competition, we created curriculum-linked lesson plans for teachers to use in school and developed a multi-channel marketing and PR campaign, teaching pupils how they might become more resilient and the importance of trying again.