Aldermore Bank: financial literacy for a better life

Aldermore Bank identified a lack of financial literacy as a barrier to a better life. The company set out to support young people in understanding the economy and personal finances, and to that end has sponsored an interactive financial education programme across schools in Cardiff and Greater Manchester.

The programme is free for students and schools and includes access to EVERFI’s digital course Aspire, which helps 14-18-year-olds learn about the economy holistically through different perspectives: as a consumer, an employee, an entrepreneur, or an employer, while understanding its relevance to their lives.

By combining this digital resource with live workshops delivered in schools, Aldermore is creating the kind of positive, meaningful impact that initially motivated them to act. And they have data to prove it:

• In one year, they reached 798 students across 25 schools
• After the course, 59% more students are considering when it is best to invest and save
• Six times more students reflect about how businesses are affected by the economy
• Students’ knowledge about finances increased by 26%
• The number of students putting money into a savings account or planning to do so in the next year increased by 19.4%

The data reflects not only the number of people who engaged with the programme, but also changes in attitudes, behaviours, and knowledge about finances. That’s real impact!

Watch this short video for a peek of the programme in action at Beaumont Collegiate Academy secondary school: