Electronic Arts: inspiring future careers
EA set out to inspire young people to work in the video games industry. To that end, they partnered with EVERFI on an educational programme designed to inspire a lifelong interest in computer science and show children from different backgrounds the various career paths available in this field.
As part of their Play to Learn programme, EA offers students free access to EVERFI’s Endeavour online course, which builds core STEAM skills while helping students explore STEAM-based careers. Developed by education experts following proven methodologies, the course covers today’s key scientific issues including recommendation algorithms, big data, and the future of design through fun, interactive lessons and activities. We also created an additional immersive simulation that lets children experience how STEAM skills would be applied in a real-life Game Design team.
The programme is ongoing and to date has reached over 72 thousand 11-to-14-year-olds in UK and North American schools. Its methodology delivers against the goals, with 95% increase in students’ knowledge of STEAM topics after the course.
Want to make a real difference in your community?
Let's explore what social impact methodology would help you get there.
