In the US, Provident Bank has used our Digital Platform to provide financial education that cares for today’s consumers and empowers future generations. Its Becoming Financially Fit (BFF) programme for students aged 14–18 started with just one school in 2012, and has now expanded to reach some 7,402 students who have completed 8,535 modules. Provident has placed particular focus on connecting with its branch communities. For Provident, it was the engaging nature of the programme that was key.
“We wanted our bankers to partner with the schools and their local community. It is financial information that people need – compact and easy to use. Having everything put together in one place, tested, and consistently updated is a benefit to us. It’s a nice way to make sure that content is meaningful for the recipient.”
Senior Vice President and CRA Officer at Provident Bank