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Engaging the community Engaging the community

Engaging the community

Major sporting brands, leagues, and teams trust us to create engagement programmes and campaigns that create positive change in schools and communities.

We developed and continue to deliver the Premier League Primary Stars programme, active in over 18,500 primary schools across the UK and the US. The programme uses the appeal of the Premier League and its football players to help teach Physical Education, English, Maths, and important themes including resilience, self-esteem, anti-discrimination, inclusion, and fair play.

We also deliver NBA in the Classroom, using NBA’s values and the inspiration of its star basketball players to help secondary students aim for and achieve success. The flexible teaching resources help students aged 11–16 to be more active and enjoy basketball on and off the court, but also to harness a positive mental attitude, develop financial confidence, and acquire the skills employers’ value through a range of NBA-inspired challenges. Resources feature exclusive NBA content and videos and explore a wide range of careers and skills such as creativity, numeracy, communication, teamwork, and organisation.

Other clients have included Team GB and ParalympicsGB, LTA, World Athletics, ECB, FA, and Activity Alliance.