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Impactful community engagement programmes Impactful community engagement programmes

Impactful community engagement programmes

We work with major sporting brands, leagues and teams to create engagement programmes and campaigns that deliver a powerful impact in schools and communities.

We developed and continue to deliver the Premier League Primary Stars programme, active in over 18,000 primary schools across the UK and the US. The programme uses the appeal of the Premier League and its players to help teach PE, English, Maths and important themes including resilience, self-esteem, anti-discrimination, inclusion and fair play.

In the US, we’ve delivered ‘Character Playbook’ for the NFL, a national education programme focused on character development and developing healthy relationships which has engaged over 400,000 young people.