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Increasing reach and participation Increasing reach and participation

Increasing reach and participation

A wide array of sport clients have partnered with us to increase their reach and participation through Physical Education, school sports, and grassroots offers. We are particularly experienced in supporting participation amongst under-represented groups such as disabled young people, girls, and those from ethnic minority groups.

We worked with Team GB and ParalympicsGB to create Travel to Tokyo, a Sport England-funded initiative designed to encourage children and their families to get more active, more often, by inspiring them to virtually travel the distance to Tokyo in the lead up to the Tokyo 2020 Olympic and Paralympic Games. The project was designed to reach and engage the most inactive families from low socio-economic groups (LSEG) and was delivered through a digital platform, local community platforms, and timely marketing campaigns involving Team GB and ParalympicsGB athletes.

We have also worked with the International Paralympic Committee to deliver ‘I’m POSSIBLE’, a global programme designed to promote social inclusion by raising awareness of the Paralympic Movement with young people around the world and challenging society’s perceptions of disabled people.