We work with a wide array of sporting clients to help increase their reach and participation through existing PE, school sport and grassroots offers. We are particularly experienced in supporting participation amongst under-represented groups.
We worked with Team GB and ParalympicsGB to create ‘Travel to Tokyo’, a Sport England-funded initiative designed to encourage children and their families to get more active, more often, by inspiring them to virtually travel the distance to Tokyo in the lead up to the Tokyo 2020 Olympic and Paralympic Games. The project was designed to reach and engage the most inactive families from low socio-economic groups (LSEG) and delivered through a digital platform, local community platforms and timely marketing campaigns involving Team GB and ParalympicsGB athletes.
We worked with the International Paralympic Committee to deliver ‘I’m Possible’, a global programme designed to promote social inclusion by raising awareness of the Paralympic Movement with young people around the world and challenging society’s perceptions of people with a disability.