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How important should compassion be to business?

The importance of compassion has come to the fore during the pandemic and it’s now on companies’ radars like never before.

Our research shows that 85% of consumers now take into account whether a business acts compassionately to its customers, staff and wider community when they’re deciding to buy a product or service.

Find out how you and your business can be part of a growing movement to build a compassionate society.


Download this report to uncover: 

  • The latest insights into consumer behaviour and the importance of compassion
  • Examples of businesses and leaders demonstrating compassion – and what consequences their actions have had
  • Why diversity, equity and inclusion need compassion at their core


To download the report, please complete the form on the right.