The COVID-19 pandemic changed the way many executives operated in 2020. But according to this 2020 survey of marketing executives at financial institutions, digital engagement became a key priority for the banking industry, and digital financial education, in particular, was ranked as a high ROI activity.
Financial marketers faced — and continue to face — key challenges in the COVID-19 era, from consumer acquisition to brand loyalty and more. But 83% of surveyed marketers agreed that financially knowledgeable consumers are important to the future success of their institutions.
Download this research report to uncover:
- The shift in the use of digital engagement tools by financial institutions in the COVID-19 era
- Why 83% of financial marketers rank financial education ‘extremely’ or ‘very’ important to their strategy
- The top reasons why leaders have included financial education in their strategy for 2021 and beyond